Articles.

Practical writing on building and selling online in East Africa: payments, SEO, and the decisions that actually matter. No fluff, no jargon for its own sake.

PAYMENTS

Payments · 6 min read

How M-Pesa STK push works on your store

A plain-English guide to M-Pesa Daraja STK push: what happens when a customer pays, why some integrations drop transactions, and what a reliable checkout needs.

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GUIDES

Guides · 5 min read

WordPress or Next.js: Choosing the right stack for a Kenyan business

A realistic breakdown of when WordPress makes sense and when a custom Next.js web application is worth the investment.

SEO

SEO · 4 min read

Local SEO in Kenya: How county intent search works

Why optimizing for specific Kenyan counties and towns yields higher purchase conversion than generic country keywords.

PERFORMANCE

Performance · 7 min read

Core Web Vitals on Kenyan 3G and 4G mobile networks

How image optimization, script pruning, and static generation keep your site sub-second fast across East Africa.

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